Loyalty Services
Our expertise in Loyalty
We specialize in providing Loyalty as a Service by guiding businesses through the journey of designing, building, and operating loyalty solutions tailored to their unique needs. With proven expertise honed through transforming loyalty systems at MOL, we combine data-driven strategies, innovative design, and solid execution to create impactful loyalty ecosystems that engage customers and drive measurable results. Our team’s mission is to help businesses unlock the true potential of loyalty, ensuring sustainable customer relationships and business growth.
Our People - been there, done that!
Behind every successful loyalty solution is a team of passionate professionals. Our experts in strategy, design, development, and operations bring a unique blend of technical expertise, creative problem-solving and hands on experience to the table. With years of experience across geographies, our team thrives on challenges and is driven by the results we achieve for our clients. We’re more than just consultants—we’re your partners in creating lasting customer relationships.
Our Approach
At Digital Factory, we infuse every project with hands-on expertise, guiding each step from design through to the operation of complete digital transformation, data solutions, and loyalty systems like our award-winning MOL Move. Our skilled, multidisciplinary team brings specialized Salesforce knowledge alongside industry insights, creating well-rounded, client-centered solutions that drive real impact.
Design
A successful loyalty program starts with understanding your customers and aligning with your business goals. Our design process combines a solid data analytics base, deep market insights, customer behavior analytics, and creative thinking to craft loyalty strategies that resonate. From ideation to customer journey mapping and user experience design, we ensure every element is tailored to maximize engagement and deliver real value.
Build
Turning ideas into reality is where our technical and operational expertise shines. We deliver robust, scalable loyalty solutions using state-of-the-art tools and platforms. From API integrations, through seamless backend systems, to feature-rich front ends, our team ensures that your loyalty program is not just functional but also future-proof. With experience in complex implementations across multiple markets, we are equipped to deliver complex projects.
Operate
Loyalty programs require continuous management and optimization to stay relevant and effective. Our approach to operations is data-driven, focusing on ongoing measurement, iteration, and innovation. We handle everything from monitoring performance and user engagement to adapting your program in response to market trends. With us, you’ll benefit from a dynamic loyalty system that evolves with your customers’ needs.
Key Metrics
8 Country Rollouts Completed
5M+ App Downloads - MOL Move
100M+ Loyalty Transactions
1B+ API calls
Capabilities on Demand
At Digital Factory, we’re a dynamic team of tech enthusiasts, blending expertise in Engineering, AI, product, and data to push boundaries. We thrive on solving challenges and driving innovation.
Digital Transformation
Empower businesses to evolve through cutting-edge digital strategies and solutions.
Design & Deliver
Craft innovative experiences and bring them to life with precision and speed.
Go To Market
Launch impactful products and services with data-driven strategies and seamless execution.
Operation
Ensure smooth, scalable, and efficient operations to sustain digital excellence.
Customer Engagement
Drive meaningful interactions to deepen relationships and boost customer loyalty.
Personalisation
Leverage data and AI to create tailored experiences that resonate with every individual.
Our Methodology
Our approach is agile and adaptable, tailored to each client’s unique needs and challenges. Whether leveraging Scaled Agile Framework (SAFe), Waterfall, or a hybrid approach, we focus on measurable outcomes and continuous improvement. By combining creativity, collaboration, and data-driven insights, we craft solutions that deliver meaningful impact.

Our expertise in large-scale enterprise environments ensures that each project is thoughtfully planned and successfully delivered—using the right methods to achieve lasting results. From leveraging AI to personalize experiences to simplifying complex systems, our goal is to ensure your program not only performs but excels.
Our Loyalty Experts
Márton Homola
Head of Loyalty, Ecosystem & Design
Márton Takács
Product Manager
Adam Gyökhegyi
Omnichannel & Design Manager
Vince Takács
Ecosystem Manager
Start the Conversation!
Looking to transform your digital landscape? Let’s explore how Digital Factory can partner with you to achieve your goals through our tailored, end-to-end solutions. Reach out today!