Our Story, So Far

Our journey started with MOL Group’s digitalization strategy, setting the foundation for what would become Digital Factory.

We launched the Data Lake and first ever BI reporting set for Hungary and Romania.

2018

2019

We expanded Data Lake to Czechia and Slovakia and launched MOL Go (our 1st Gen consumer app), a key milestone that accelerated MOL Group’s journey into digital transformation, paving the way for even greater achievements and

We launched the MVP of our new Salesforce-based digital loyalty program with our 2nd generation app in Croatia designed to transform customer engagement and foster lasting connections across the region. We surpassed 200,000 app users.

2020

2021

We expanded our digital loyalty program to Slovenia and our Data Lake now reached 6 countries (with Slovenia and Serbia added).

We launched Growth Navigator, the first ever enterprise-wide analytics tool for retail sales performance management at MOL Group.

We launched MOL Consumer Services’ first ever AI engineered retail analytics solution: the Hot Dog Production Planner

We expanded our digital loyalty program to Hungary with the MOL MOVE brand with great success. This year we tripled our application users reaching more than 2 million users.

2022

2023

Building on this momentum, we expanded MOL MOVE to six countries including Slovakia (Slovnaft MOVE), Czechia and Poland and MOL MOVE won Best loyalty program of the Central and Eastern European region award at the International Loyalty Awards.

Digital Factory’s data team won the first prize out of 17 competing data science teams in the Data Challenge in the world of sport betting competition

We expanded Data Lake and our digital loyalty program into all 8 key markets of MOL Group Consumer Services. Our digital loyalty program reached 5 million app users who completed more than 100 million shopping transactions, while Data Lake had more than 1000 users and more than 300,000 dashboard views.

We deployed the first ever GenAI hyper-personalization solution in MOL MOVE which was recognized at Salesforce Dreamforce Conference in San Francisco. We won again the best loyalty program of the Central and Eastern European region award at the International Loyalty Awards,

2024

2025

With a solid foundation of expertise, MOL Group introduced us as Digital Factory, broadening its reach and enabling greater impact for a wider audience.

Our Story, Your Turn:
This is just the start — the best is yet to come!

NOW

2030

By 2030, our goal is to become a leading data analytics and CRM/Loyalty company in Central and Eastern Europe, known for driving innovation with top talents.

We are building a world-class ecosystem that connects businesses with millions of customers, shaping the future of mobility and digital engagement.

Stay tuned, or join our journey!

Values That Define Us

Make it count

We take ownership of our work and focus on delivering meaningful, sustainable positive impact. Ownership is like making hot-dog together: we all know that the menu is hot-dog, we bring our best ingredients, arrive on time, so we will have a delicious meal for dinner!

Impossible? Let's redefine it!

When the world says no, we find the yes. We iterate rapidly, we push, and we make new possibilities real.

Keep it real

We all share information honestly and openly, from decisions and statuses to feedback and personal limitations. We foster a culture of continuous learning by being brave enough to share both failures and successes.

Stronger Together

No one can do it alone. We prioritize the collective success of the team. We fully believe in the power of our multidisciplinary teams in which data, product, design, engineering and consulting come together and work for a common goal. Only such teams can deliver end-to-end solutions to our partners and customers.

Own it to earn it

We recognize and reward individuals based on measurable achievements, commitment, and their impact on projects and teamwork (not their background), while ensuring an inclusive and transparent evaluation process. We prioritize promotion from within whenever possible over hiring externally.

Stay Friends

We maintain empathy and strong, respectful relationships with colleagues and clients, even in challenging situations.